Jeffrey S. Young William L. Simon iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs’s role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney’s Michael Eisner, and examines Jobs’s dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs’s reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age–a master of three industries: movies, music, and computers.

Steve Wozniak Gina Smith The mastermind behind Apple sheds his low profile and steps forward to tell his story for the first time.

Before cell phones that fit in the palm of your hand and slim laptops that fit snugly into briefcases, computers were like strange, alien vending machines. They had cryptic switches, punch cards and pages of encoded output. But in 1975, a young engineering wizard named Steve Wozniak had an idea: What if you combined computer circuitry with a regular typewriter keyboard and a video screen? The result was the first true personal computer, the Apple I, a widely affordable machine that anyone could understand and figure out how to use.

Wozniak's life—before and after Apple—is a "home-brew" mix of brilliant discovery and adventure, as an engineer, a concert promoter, a fifth-grade teacher, a philanthropist, and an irrepressible prankster. From the invention of the first personal computer to the rise of Apple as an industry giant, iWoz presents a no-holds-barred, rollicking, firsthand account of the humanist inventor who ignited the computer revolution. 16 pages of illustrations.

Friedrich Wilhelm Nietzsche

Friedrich Nietzsche

Ron Sewell

Michael A Hitt R. Duane Ireland Robert E. Hoskisson STRATEGIC MANAGEMENT: CONCEPTS AND CASES, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Throughout the text carefully selected examples and highlights help put the ideas presented into context. The text's stunning four color design, illustrative models and figures also helps to focus students attention on the key points. In addition to the concepts portion, the text includes 35 compelling case studies or you can easily build your own case selections from premier providers such as Harvard, Ivey, and Darden.

Jack Lindsay

Thomas S. Bateman Scott A. Snell